Consumer end packaging controls the planning and process for product transport from the warehouse to the recipient.
Take out the expensive kinds of marketing and promotional campaigns and how do you make a product stand out?
No, it’s not the product, rather it is the packaging. The product is only accessed after consumers are enticed with your packaging design and detail.
And if your product competes with another popular brand, you can’t help but feel small.
Worry not because we’ve got you covered
Safety, Convenience and Efficiency
These are the priorities for packaging companies. The goal is to make every product readily available in a snap to the end consumer upon delivery, but safely tucked and packed to avoid quality loss during transport. You will never go wrong with these three checklists in your packaging objectives.
Form and Function over Aesthetic
Before focusing on the design factor, you must ensure your packaging can transport safely and securely everything about your product.
The materials should be of the best quality and compliant to basic standards for products. The trip from point A to point B should not, in any manner affect or cause the loss of quality in the product being transported.
Packaging should be equally competent in protecting the product being transported, use bubble wraps for fragile items or. It’s also interesting to note the packaging should hold comfortably the product in transit or even when moved from the warehouse to a retail shop.
Amelia Boothman, Director at 1HQ, was quoted saying “Typically, it costs far more to replace damaged goods than pay for adequate protective packaging from the outset. There will be a point when the cost of product damage equates to the cost of protective packaging – this is the ‘optimum’ packaging specification businesses should work too.”
It is ill-advised to focus on design at the expense of form and functionality. As product manufacturers, your focus should be how your product will stay as packed when it reaches the end consumer.
Materials and Sustainability
Treat your products with care. It’s the only way that you can prove to your consumers that you have their best interest in mind, by focusing a great deal of planning the packaging.
Understanding when to use packaging for products will save you time and money in the long term. It will also guarantee the safety and non-loss of the product.
Looked at how Amazon is revolutionising the packaging industry today. Amazon, being the largest platform for online commerce, have greatly imposed among its brands to improve their product packaging for the benefit of the end consumer, the manufacturing company and the mother earth. Amazon wanted the products passing through Amazon store to be packed neatly, safely and with high-quality materials and quality packaging assurance that the same will be easily transported, stored and delivered to the end consumer without quality loss.
Take the time to learn how each material will work best in every product. This will eliminate using incorrect packaging and minimise your cost in the long term.
Ergonomics and Design
Ergonomics is the process where design is in a way restricted to make accessible to the human user. Here packaging ergonomics refer to the manner of skillfully crafting product packaging in a way it will be easier for the end consumer to open and access the product tucked inside.
Packaging and ergonomics go hand in hand. Say for example you cannot put in a bubble wrap a perishable item because the heat will affect the quality of the product, hence encouraging loss and damage.
If you are looking for a reliable packaging company in Melbourne, visit JT Dixon, your local packaging and industrial specialists at 21 Holmes St, North Geelong VIC 3215, Australia. You can also give us a call at 03 5278 6644 at any time you will find yourself requiring professional packaging advice.
