Smart Ways to Boost Sales Through Packaging Designs

“Make it simple. Make it memorable. Make it inviting to look at” — Leo Burnett

There is not a single product without some kind of packaging. When at the supermarket, there are many options for products that are needed. So how do you choose them?

If you are not familiar with a product you are generally swayed by its packaging.

Believe it or not, your subconscious mind is influenced by the packaging of the product.

If you don’t believe it, well, answer this question, have you ever wandered around a store and bought items that are not necessary? That’s the power of packaging.

Effective and Creative Packaging can help you increase your sales.

Here are Smart Ways to Boost Sales through Packaging Designs:

1. Attractive Designs

Attractive and unique designs make the products stand out and are readily seen by customers. If there are more than 5 options, the choice is generally the one which is more attractive.

Design your products in an appealing way. The choice of colour, fonts and a unique design that will prompt your customers to buy.

2. Demographic

Some companies like their packaging to change according to regions. The motive here is to increase localized selling.

Customising a package or product according to the demographics can give consumers a personalized experience.

3. Go with the Trend

Trends are everywhere and it keeps on changing frequently. Likewise, trends in packaging are also evolving.

Initiating limited editions to your packaging especially for special occasions. For example, Packaging with a Christmas theme or an Avenger movie theme.

Let your packaging reflect the visual language that your consumers will be influenced by.

Check out the Food Packaging Trends to Look for in 2019

4. Simplicity

Going with a minimal design maintains the simplicity of your brand. Uncomplicated packaging that delivers a clear message is more effective than the packaging with complex designs.

5. Experience

Try to add some unique designs that allow the consumers to engage with your product packaging.

For example, you can provide a visual experience with special prints or add a simple bow which allows them to unpack the product by pulling the ribbon.

Ready to your Boost Sales?

Adopting these easy ideas are a great way to increase sales. Remember JT Dixon for all your packaging requirements for your brand sales success.

At JT Dixon, we offer an extensive range of packaging services. We are packaging specialists in Melbourne.

For all your product packaging solutions, contact JT Dixon — the number one packaging specialist in Geelong and Melbourne on 03 5278 6644 or visit https://bit.ly/2MpJ2fB